Produktinformationen "Coming out of the Closet"
This edited volume shares research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Chapters highlight a significant change in the focus of strategic communications and the struggle of practitioners.
| ISBN: | 9781433119507 |
|---|---|
| Verlag: | Peter Lang Publishing Inc. New York |
| Auflage: | 1 |
| Sprache: | Englisch |
| Seitenzahl: | 280 |
| Produktart: | Gebunden |
| Herausgeber: | Tindall, Natalie T.J. Waters, Richard D. |
| Erscheinungsdatum: | 31.05.2013 |
| Verlag: | Peter Lang Publishing Inc. New York |
| Untertitel: | Exploring LGBT Issues in Strategic Communication with Theory and Research |
| Schlagworte: | Advertising Closet Coming Communication Exploring Issues LGBT LGBT community advertising marketing |
Verwandte Artikel